Here’s how to get a better website out of the deal next time.
You are probably familiar with the Truman-ism “The buck stops here“?
I understand the frustration you’re feeling having shelled out a pile of cash, only to be disappointed with the results. We’ve been there ourselves. Of course, having developed our website internally, we weren’t out cold hard cash – just hour and hours of development time… and time is money.
Of course, this made it easier for us to admit it was our own fault. Who else was there to blame? How did this happen? Could we not see the forest through the trees? We were simply too close to our own project to see it clearly? (Hint: Nope.) We even briefly considered hiring an outside development firm to build our website.
Ultimately, we realized we fell victim to the same gopher hole that many of our clients have fallen into before. We failed to diligently and thoroughly prepare for the project before diving in head-first to designing and coding …and of course we did! We design! We code! It’s what we do!
At the end of the day, looking at your lackluster, under-performing website makes you feel like an idiot. How did you let this happen? You carefully reviewed the designer’s credentials, looked at portfolio sites, and asked a lot of questions before writing the check. What went wrong?
You weren’t asking the right questions, but more importantly – neither was your web designer.
In a Perfect World
Wouldn’t it be nice to have a website that was the envy of your industry, not because it was the latest, fanciest, trend-setting design riddled with cool effects, but because it was exactly what your customers wanted and it brought in business. Heaping piles of business. So much business that you could hand-pick your ideal clients from the daily flow and recommend the rest seek out another company? Of course it would.
The difference between the perfect website of tomorrow and the one you got stuck with last time is planning. Yup. That’s it. Don’t make the mistake of thinking it’s easy, but it sure is simple.
Before you do a single search for a web designer, pick out a template, or even put together an outline of what content you think you need, STOP. Think. Take the time to consider what your customer wants from you, then start planning your website from there.
Seven Years Later
Seven years of lessons learned building websites for clients suddenly came into sharp focus. The projects that had a clear plan up-front came out better. Every time. The others suffered varying degrees of failure.
Lightbulb! The best web developers know that the key part of their job is to define the goals and purpose of the project, not just the scope. We used to be that designer who just did what clients asked. Now we help our clients understand the bigger picture and bring it all together.
This process starts with Discovery, followed by a lot of time working together on whiteboards before we write a single line of code.
We have taken the lessons we have learned from the piles of books and articles we have read, the hours spent around our conference room table scribbling madly on the whiteboard, and of course from developing websites for hundreds of clients, and boiled it down to a manageable workbook.
Satisfy these items before you start your next website development project and regardless of who builds it, or how – it will come out 2-, 3-, even 10-times better. And by “better”, I mean more effective.
What Can I Do Now – in less than 1 Minute?
Let us send you our Website Planning Workbook. Absolutely free. No trick, no gimmick.
Of course, the workbook alone is like getting the table of contents to a reference manual – not so useful by itself. We will follow up over the next few days with a short email series digging deeper into each item on the list. Each of these emails contains concise tactical tips on how to put these materials together amidst your already busy schedule.
Use this workbook to your advantage before you spend another pile of money on another try with another company only to end up with the same disappointing results.
This workbook is not for you if:
- Your website is already perfect and doing everything you want it to.
- You already know exactly what needs to be different in your new website to make it effective.
- You have all the materials gathered and organized for your next website project.
- You would prefer to read the books and articles, listen to the podcasts, review case studies of failed and successful projects, and ultimately devise your own list of required materials to suit your project.
Or, skip the Workbook and just work with us!
You could continue shopping for other web designers, but my goal isn’t to just build you a website that you think you like. My goal is to identify and execute a win-win-win solution that achieves tangible business goals. Let’s chat for a few minutes about your business. If I think I can leverage my team’s skills to make your business better, we’ll go from there.
Take 5 minutes to learn about how we roll, then we’ll setup a time to discuss your business and whether the Copper Leaf Creative team can help you.